Buy 3 Tires, Get 1 for $1 at the Fall Fresh Start Tire Event

September 28, 2026 · 6 min read

Months of summer heat are hard on tires. Hot pavement speeds up tread wear and stresses sidewalls, and by fall many drivers are running on tires that have seen better days. From October 1 through November 30, 2026, the Certified Service Fall Fresh Start Tire Event at Jessup Auto Plaza Chevrolet lets you buy three select tires and get the fourth for just $1 with installation.

You can also save on the parts that work alongside your tires. Stackable rebates are available on brake pads, rotors, shocks, struts, and tire pressure monitoring system (TPMS) sensors at our Cathedral City service center.

How the Buy 3, Get 1 for $1 Offer Works

It's simple. Buy four eligible tires, have them installed by our Certified Service team, and pay $1 for the fourth tire. The savings are applied instantly on your repair order, so there's no rebate form to mail and no waiting.

The offer covers 11 of the most trusted tire brands:

BFGoodrich, Bridgestone, Continental, Cooper, Firestone, Goodyear, Hankook, Kelly, Michelin, Pirelli, and Uniroyal.

Eligible tires are priced at $450 or less per tire before taxes, so you can save up to $450 on your fourth tire. Premium tires priced above $450 still qualify. You'll pay the difference between $450 and the tire's price on the fourth tire only, and still enjoy the savings. Use our tire finder to see what fits your vehicle, or shop new tires by brand.

Stack Your Savings with Around the Wheel Rebates

While your vehicle is in for new tires, it's the perfect time to take care of brake service, suspension, and TPMS sensors. These rebates stack with each other and with the Buy 3, Get 1 for $1 tire offer, with combined savings of up to $240 in rebates.

Choose from Good, Better, and Best parts options to fit your driving needs:

Part	Good (ACDelco Silver)	Better (ACDelco Gold)	Best (OE/GM Genuine Parts)	Limit
Brake Pads	$15 per axle	$20 per axle	$30 per axle	2 axles
Brake Rotors	$15 per axle	$20 per axle	$30 per axle	2 axles
Shocks/Struts	$20 per axle	$30 per axle	$40 per axle	2 axles
TPMS Sensors	N/A	N/A	$10 per tire	4 tires

Maximum rebate of $240 assumes purchase and installation at a participating GM dealership of four OE/GM Genuine Parts TPMS sensors, two sets of OE/GM Genuine Parts brake pads, two sets of OE/GM Genuine Parts brake rotors, and two sets of OE/GM Genuine Parts shocks/struts.

Choose My GM Rewards Points Instead

When you submit your rebate claim, you can choose to receive an equivalent amount in My GM Rewards points instead of a cash rebate. That's 100 points for every rebate dollar, up to 24,000 points total.

How to Claim Your Parts Rebates

After your service visit, go to www.mycertifiedservicerebates.com and fill out the online form, or print it and mail it in. You can also use the Certified Service Parts Lookup Tool on the same site to check your rebate amount using the part numbers on your repair order. Rebate and points claims must be submitted by December 31, 2026.

Why Replace Your Tires This Fall

Your tires are the only part of your vehicle that touches the road. Worn tread makes it harder to stop quickly and grip in the rain, and fall brings more traffic to Highway 111 and the roads around Rancho Mirage as seasonal residents return. A few signs it may be time for new tires:

Low tread depth. Try the penny test: place a penny upside down in the tread groove. If you can see all of Lincoln's head, your tread is likely too shallow.
Uneven wear. Wear on one edge or in patches can point to alignment or suspension issues.
Cracks, bulges, or sidewall damage. These can weaken a tire and should be checked right away.
Vibration or noise. A rough or noisy ride can mean tire wear, balance problems, or worn suspension parts.

If you're unsure where your tires stand, our Certified Service technicians will take a close look during your visit and walk you through what they find.

Why Palm Desert Drivers Choose Certified Service at Jessup

When you buy tires at Jessup Auto Plaza Chevrolet, you get more than a great price. Our Certified Service department technicians are trained on your vehicle and know which tires fit it best. We'll mount and balance your new tires, set the pressures to factory specifications, and relearn your TPMS sensors if equipped. We can also inspect the rest of your vehicle so you leave ready for the season ahead. Browse our current service and parts specials to see what else you can save on during your visit.

Frequently Asked Questions

When does the event run?

October 1 through November 30, 2026.

Can I use my My GM Rewards points to pay for my tires?

Yes. You can use your My GM Rewards points toward your tire purchase and still get the fourth tire for $1. Owners who use points to pay for part or all of their repair order are also still eligible for the Around the Wheel rebates.

Can I combine the tire offer with tire manufacturer rebates or a price match?

No. The Buy 3, Get 1 for $1 offer can't be combined with other tire offers, including tire manufacturer rebates or the Tire Price Match Guarantee. The Around the Wheel parts rebates do stack with the tire offer.

My vehicle has different-size front and rear tires. Does it qualify?

Yes. With staggered fitments, one of the higher-priced tires can be the one you get for $1.

I drive a dually. Does the offer still apply?

Yes, but the offer covers one tire for $1.

Is there a limit?

The offer is limited to one per vehicle (VIN).

Schedule Your Tire Service in Cathedral City

Get your tires ready for the busy season before the event ends on November 30. Stop by Jessup Auto Plaza Chevrolet at 68111 E Palm Canyon Dr, Cathedral City, CA 92234, call our service department at 760-904-0531, or schedule your service appointment online.

Offer valid October 1 – November 30, 2026, at participating U.S. GM dealers. Buy 3, Get 1 for $1 offer applies to select BFGoodrich, Bridgestone, Continental, Cooper, Firestone, Goodyear, Hankook, Kelly, Michelin, Pirelli, and Uniroyal tires priced at $450 or less per tire (before taxes) with installation. For tires priced above $450, customer pays the difference on the fourth tire. Customer pay repair orders only. One offer per VIN. Not combinable with other tire offers, including tire manufacturer rebates or the Tire Price Match Guarantee. Around the Wheel rebates require purchase and installation at a participating GM dealership; rebate claims must be submitted by December 31, 2026, at mycertifiedservicerebates.com. See dealer for complete details.

Sep 29, 2026

Truck Month Kicks Off at Jessup Chevrolet with Chevrolet, GMC and BBQ

October is Truck Month, and Jessup Chevrolet is kicking it off with trucks, BBQ and a chance to talk with a team that knows them inside and out. Truck Month Kickoff BBQ with Pit Boss Soul Food Join us October 1 from 4–7 PM at Jessup Chevrolet for our Truck Month Kickoff BBQ featuring Pit Boss Soul Food. Shop Chevrolet and GMC Trucks in the Coachella Valley Jessup is the only dealership in the Coachella Valley where you can shop both Chevrolet and GMC, giving you the opportunity to compare two of the biggest names in trucks in one place. Find the Right Truck for How You Use It Whether you are considering a Chevrolet Silverado, GMC Sierra or a commercial work truck, our team can help you find the right fit for the way you actually use your truck. Maybe that means: Towing a boat, trailer or toys Weekend trips and desert adventures Daily driving Jobsite use Growing a business or fleet Compare Trucks in One Stop Instead of driving all over the valley, you can compare options, ask questions and talk trucks with James and the Jessup team in one stop. Business Owners: Get Ahead of Year-End Planning Meet the Business Elite Team If your truck is also part of your business, our Business Elite Team will be on hand during the event. They can help you explore: Commercial truck and vehicle options Upfit solutions Fleet and multiple-vehicle needs Commercial financing Business vehicle planning before year-end Potential Section 179 considerations to discuss with your tax professional Start Year-End Planning in October If you are thinking about adding or replacing a business vehicle before the end of the year, October is a great time to start the conversation instead of waiting until December. Come Hungry. Talk Trucks. Stop by Jessup Chevrolet on October 1 from 4–7 PM, enjoy BBQ from Pit Boss Soul Food and take a closer look at Chevrolet and GMC trucks. One stop. Two great truck brands. Let's talk trucks. BBQ available while supplies last.

Dec 28, 2022

The Ultimate Tire Guide

If you own a vehicle, it is important for you to take care of it, and that means paying attention to the tires as well. Your tires are very important, as they have an impact on your gas mileage while also keeping you safe. Furthermore, you need to figure out when you need to replace your tires and how to select the right tires for your needs. What do you need to know about your tires? Take a look at a few important points below, and count on the experts from Jessup Auto Plaza to help you. Tire Rotations Matter If you want your tires to last as long as possible, you need to rotate them regularly. The tires on the front of your car do not necessarily wear at the same rate as the tires on the back of your car. If you do not rotate your tires, there is a chance that two of your tires could wear out before the other ones, meaning that you have to replace two of your tires prematurely. In general, you should rotate your tires at least once per year or every 10,000 miles, whichever comes first. If you have a four-wheel-drive vehicle, there is a chance that you may not have to rotate your tires as often, but our dealership can review that with you. Check Your Tire Pressure You also need to check your tire pressure regularly. It is important for you to keep your tires at the right pressure because it improves your traction and gas mileage. Your tire pressure can change naturally over time. For example, when the weather gets cold outside, your tire pressure will naturally drop, meaning that you will need to put more air in your tires. Do not ignore your tire pressure monitoring system. If your tire pressure light is on, check your tire pressure. If you are having a difficult time getting your tires back to the right pressure, give us a call to make an appointment with our service center. Know When To Replace Your Tires Even if you take perfect care of your tires, you will eventually have to change them. In general, you should expect to get at least 30,000 miles out of your tires, but every brand of tire is different. The lifespan of your tires will also depend on your driving style. If you feel like it is taking you longer to get your vehicle to come to a complete stop, there is a chance that it could be time to change your tires. Or, if you feel like you are having a difficult time keeping control of your vehicle on the curves, there is a chance that your treads might be worn out. Visit our dealership today to speak to our team, and let us help you figure out if it is time for new tires. Find the Right Tires for Your Needs As you are looking for tires, you need to find the right tires for your vehicle. The first thing you need to think about is the size of your wheels. You need to find tires that will actually fit on the wheels of your car. Then, you need to find tires that are right for your driving style. For example, if you spend a lot of time driving in winter weather, you need to find tires that can handle snow and ice. On the other hand, these tires are not necessarily going to do well in hot weather. If you spend a lot of time driving in hot weather, you might need tires that are a bit harder. Let us help you. Contact Jessup Auto Plaza for Help Finding the Right Tires If you are interested in purchasing a new set of tires, it would be our pleasure to assist you. We are Jessup Auto Plaza, and our experts would be happy to help you find the right tires to meet your needs. Furthermore, we can help you take care of the tires, making sure you get as many miles out of them as possible. Contact us today to speak to our service center, and let us help you find the right tires for your driving style.

Mar 10, 2023

Which Chevy is Right for You?

Are you trying to find a new vehicle? If so, you may have heard that Chevy is a great option to choose. We are Jessup Auto Plaza, and we would be happy to help you find a new vehicle, and we understand that there are plenty of choices available. How can you figure out which vehicle is right for your needs? Look at some of the top options from Chevy below and give us a call to schedule an appointment with our dealership. The Chevy Cruze If you are interested in a sedan, then one of the first vehicles that you may want to consider is the Chevy Cruze. For a long time, this has been one of the most popular sedans on the market, and it remains one of the most popular sedans to this day. At Jessup Auto Plaza, we have already helped countless purchase a Chevy Cruze, and our drivers say that they enjoy this vehicle because it is durable, fuel-efficient, and safe. As long as you take good care of this vehicle, it can run for more than 10 year, and it will not put a hole in your wallet because it is great on gas. Furthermore, if you decide to go with one of the more recent model years, you may get access to some of the best technological features on the market as well. The Chevy Camaro Perhaps you are looking for a vehicle that has a little bit more power. If you are interested in a sports car, then one of the vehicles you may want to consider is the Chevy Camaro. This is one of the most iconic vehicles on the road today, and it has a tremendous amount of power and acceleration combined with significant torque and handling. If you are looking for a vehicle that will not have any issues when it goes around curves, you may want to take a closer look at this sports car. Of course, one of the best ways to decide if it is right for you is to get behind the wheel to test drive it. The Chevy Equinox Do you need a vehicle to come with a bit more cargo space? If so, then you may want to go with the Chevy Equinox instead. There is a reason why this has been one of the most popular SUVs on the market for a long time, and that is because it has plenty of space for your passengers in addition to trunk space for your cargo, sports equipment, and luggage. Of course, if you decide to go with one of the more recent models, it will come with some of the best technological and safety features. In addition, if you are in the market for an electric car, you may want to speak to a member of our team about the EV option. The Chevy Silverado Finally, if you are looking for a pickup truck, then you should look no further than the Chevy Silverado. There is a good reason why this pickup truck is still synonymous with the name “pickup,” and that is because it has all the cargo space, payload, and towing capacity that you could possibly need. Of course, there are multiple trim levels available, so you should work with our team if you are having a difficult time deciding which trim level is right for your needs. Visit our dealership today if you would like to learn more about the safety features and Tech options that come with the trim levels. Visit Jessup Auto Plaza Today Of course, these are just a few of the many options available, and you need to test drive any vehicle that you are thinking about purchasing. At Jessup Auto Plaza, we have a wide selection on our lot, and it would be our pleasure to help you find the best possible vehicle to meet your needs. If you would like to learn more about how we can help you, give us a call today to speak to a member of our team. Then, do not forget to visit our dealership to test drive some of the vehicles that we have in stock.